The United States is a world leader in consumer goods market research, product innovation, manufacturing, and branding and marketing. The United States also has a highly skilled workforce in the consumer products arena. In 2012, the U.S. consumer goods market was the largest in the world, estimated at $419.4 billion.

woman with shopping bags at mall

The U.S. companies that make up the consumer goods industry are as varied as the subsectors within the industry. Opportunities exist for both large and small companies across the spectrum of subsectors that make up the consumer products landscape. Because the U.S. market is broad and open, the typical U.S. consumer is receptive to both domestic and imported brands. 

Industry subsectors include appliances, toys, furniture and home furnishings, recreational boats, recreational vehicles (RVs), motorcycles, games, gifts, greeting cards, school and office products, jewelry, sporting goods, musical instruments, processed foods, and beverages, including water, juices, beer, wine, spirits, and all non-alcoholic beverages. en, the typical U.S. consumer is receptive to both domestic and imported brands. 

Industry Associations: 
American Amusement Machine Association
American Home Furnishings Alliance
American Lighting Association
American Specialty Toy Retailers Association
Appalachian Hardwood Manufacturers, Inc.
Association of Home Appliance Manufacturers
The Business and Institutional Furniture Manufacturer’s Association International
California Furniture Manufacturers Association
Cookware Manufacturers Association
Craft and Hobby Association
Distilled Spirits Council of the United States
GAMA: The Game Manufacturers Association
Greeting Card Association
Grocery Manufacturers Association
Home Fashion Products Association
International Council of Toy Industries
International Housewares Association
International Housewares Representatives Association
International Sleep Products Association
Jewelers of America
Manufacturing Jewelers & Suppliers of America
Motorcycle Industry Council
NAMM: International Music Products Association
National Association of Independent Lighting Distributors, Inc.
National Association for Printing Leadership
National Candle Association
National Golf Foundation
National Home Furnishings Association
National Sporting Goods Association
National Shooting Sports Foundation
Outdoor Power Equipment Institute
Printing Industries of America
Recreational Vehicle Industry Association
School & Office Products Network
Sporting Goods Manufacturers Association
Wine America
Wine Institute